What’s coming to social media in 2020?
It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs.
Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020.
Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business.
What is social commerce?
Social commerce is selling products directly within social media platforms.
This is different than social media marketing, where you might try to drive referral traffic from social media to a website or online store. With social commerce, the store — the entire shopping experience — happens without the customer ever leaving the social media site.
How does social commerce work?
There are a ton of benefits to this, as you might imagine. It’s a far more streamlined process, especially when you can enjoy things like chatbot checkouts, and autofill payments and delivery details. There are fewer clicks and taps with social commerce than with traditional e-commerce through a web store.