Managing Social for the UK Embassy: The Insider’s View
by coinzoom | Feb 14,2020 | The Science of social media
When it comes to social media management, people usually think of managing a brand’s profiles. But when people, especially those living outside of their home country, go looking for information, their local embassy is often one of the first destinations. And increasingly, that includes embassy’s social media accounts. If a brand accidentally tweets some misinformation, it’s a problem. But if a government agency puts out something factually inaccurate, it’s an…